Corporate
identity is the image, logo, colours
whiich is used uniquely by a company
which is designed to portray the company's
identity, aims and objectives. Corporate
identity is demonstrated by branding
and trademarks. Corporate identities
were initiated by the philosophy of
the common ownership of organizations.
This philosophy is manifested in a
distinct corporate culture.
Forms
of corporate identities
Corporate identities can be in the
form of logos, trademarks, etc. subjected
to proper designing. This includes
the colour palettes, page layouts,
type faces and other such methods
that identify the corporation in the
market.
An example is Google its identity
is recognized in the market whenever
the logo is seen. The Fonts and colors
are the main elements of this identity.
Similarly, many companies spend a
lot of money to make their identity
just as distinctive and unique which
enables them to stand in the market
easily recognized.
Parts
of corporate identity
Corporate identity has become an important
tool for the promotion of corporate
culture and companies. It is considered
to be composed of the following parts:
- Corporate design
(logos, uniforms)
- Corporate communications
(advertisements, public relations,
information, commercials)
- Corporate behavior
(internal values, norms).
|
